I've had a similar experience. I'm in a hybrid field (medical physics) where half of the people are from pure physics and the other half from a more biomedical engineering background.
It's pretty funny to see the culture clash between the two when it comes to writing articles. We had to learn latex in our first year of undergrad to write lab reports whereas the biomed people really don't see any value in using latex over word (especially for collaborating).
Authorea is for researchers to write and collaborate online. Multiple users can write across formats in the same document (including LaTeX, markdown, rich text) and you can push a button to export to different file formats, journal styles, or publish to the web.
It's pretty funny to see the culture clash between the two when it comes to writing articles. We had to learn latex in our first year of undergrad to write lab reports whereas the biomed people really don't see any value in using latex over word (especially for collaborating).