I read this acquisition as trying to take over as much of internet traffic "market share" as possible. Verizon is well into the online advertising game with AOL, so the larger piece of the pie they own the more control they have, and thus the better for them on the long term.
It makes sense. The best buyer had to be someone that isn't Google or Facebook but is significantly invested in online advertising.
It makes sense. The best buyer had to be someone that isn't Google or Facebook but is significantly invested in online advertising.