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The part you are missing is:

TCO goes way down -> price of product goes way down -> sales go up because price is lower.

It doesn't always happen that way, but sometimes it does. uber is a good example. By reducing cost of car rides, I pay someone to ride in their car 10X the amount I used to.

If Americans wanted to live a 1916 lifestyle, not many of us would have at work. But we buy a lot more stuff and use a lot more services.

We've automated away nearly every job people did in 1875's America. But we all still have jobs.




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