Sssh! Don't tell them now, else they'll just force-install their thing on Patch Tuesday after June 29 (and claim that the "free upgrade" meant "you are free to decide _when_").
I'm not sure why this is getting downvoted so badly. The top comments to the linked article are about how atrocious MS has been in force-upgrading / no upgrade control / no-option telemetry. I think this is a primary reason MS won't meet their goal. By all other measures and reviews it is a top notch OS. The fact that they are using shady tactics with this OS to start vendor lockin and to jumpstart their only-by-subscription options is why people are jumping ship to the viable alternatives.
It's likely getting downvoted so badly because of the use of "crapware" to describe the product - which is a negative contribution to the discussion here.
(See this for context - IMNSHO a program which does this fully deserves its accolades, no matter if it's pushed by the OS vendor or not: https://news.ycombinator.com/item?id=11846198 )