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FlightCar shuts down (flightcar.com)
97 points by cgoodmac on July 15, 2016 | hide | past | favorite | 55 comments



Good riddance.

They tried to reboot a few months back but the damage had already been done. The people who really wanted this sort of business to succeed (including myself) had already tried to embrace them, but got burned too much in the past to risk giving them another shot. My guess is the only potential market going forward were people who randomly came across FlightCar when searching for rental cars. My money is on this being an acquihire. The business failed.

(I previously wrote an open letter to FlightCar, based on my personal experiences, which also summed up the general consensus amongst everyone who had tried it in the past: http://watilo.com/open-letter-to-flightcar)


What do you find particularly terrible about renting from one of the major agencies?

I travel frequently for work and rent across all the major rental agencies (Hertz, Avis, National) and their discount subsidiaries (Thrifty, Budget, Alamo). These days the process is super smooth.

If you register with the agency's free rewards program, the process is usually:

1) Bypass counter to the rewards members area 2) Pick up pre-assigned car or choose your own from the designated pickup areas 3) Drive to exit, show drivers ID, and leave.

When returning, most agencies allow you to just drop it off and get your receipt delivered via email.

I've tried flightcar a few times and have no complaints about the experience itself - it just wasn't any better than going with a major agency, with more downsides: 1) weirder off-airport location (makes returning more difficult - vast majority of airports have clear signs for car rental dropoffs that are super easy to follow) 2) not as consistent in terms of car quality (major agencies standardize their lineups across a few models and years) and maintenance - harder to change/swap cars 3) not as good support (stuck somewhere in random CT, hertz locations everywhere, flightcar = BOS)


Renting from Enterprise in Anchorage (who were pissed that I had been picked up from the airport and taken to a 'near downtown' branch - clearly for locals, because the rental rates were also half the price of the airport branch)...

When I said I wanted to waive the "optional" (to the extent that even their own printed paperwork said "not required to rent the vehicle") waivers and reduced/no deductibles (because between my fire/EMS vehicle insurance and credit cards, all their harbingers of doom about how I might not actually be covered weren't applicable), they outright refused.

"No, to reduce fraud if you want to waive our insurance, you actually have to open a claim with your insurer so we know that it will be covered"... Uhh??? Apropos of how nonsensical this is, isn't "opening an insurance claim without an incident sounds kinda ... fraudulent ... to me". "Sorry sir, policy."

Whatever, needed a vehicle, paid the extra, came back the next day to speak to the manager. CSR who was there the day before butted in, "Oh, no sir, you must have misunderstood me!". Outright lies. I was so tempted to send my girlfriend in later to try to catch them out again.

But most of the time, fairly painless. But when not so, then very painful.


Any system in which employees are incentivized by post or performance evaluation metrics to upsell and not strictly monitored to prevent this is going to involve something like it. Not that it's a justification, just that it's common in lots of places, because incentive policies are often poorly thought through.


Enterprise is the most terrible of the major agencies. Hertz and Avis are pretty decent to work with. National is "meh".

I used to do a lot of business travel (40+ wks/year in some cases) and rented exclusively with Hertz or Avis. Never really had much in the way of a problem with them.


I agree Hertz is pretty good. And they're good across countries. At Ben Gurion in Israel they couldn't be smoother, just like they are in the States. Great customer service.


Hertz quietly introduced a nationwide rule change this year. Now if you decline their fuel service (which is generally way above market price), you have to bring a copy of your receipt from the gas station. Otherwise they charge you for a full tank of gas!


Not justifying the behavior in any way, but the reason is that almost every car rental agency has certain quotas for extra coverage, upsells, etc. that they must meet every week. The pressure to meet these are enormous, which can lead to the behavior you mentioned.


Of course - that's where they make their profit, since they self-insure. But threatening to not rent to me if I don't... (but as you said, not that you're justifying).


I'm price and car conscious, meaning: 1) I usually want a specific car (high capacity, off-road capable, etc.), and 2) I hate how expensive the big boys are. Flightcar was also a great concept for my wife and me, as we spend a good amount of time in another state where Flightcar had operations, so we could leave a car there and use it when we were in town.

When I can, I rent with Sixt, which is typically way cheaper (though their customer service is also horrible and still has the same issues being a car rental agency). It's not that the rental agencies are always that expensive, but when the taxes and fees get tacked on, it's absurd and it's not something I want to support when I don't have to. (Energy Surcharge, Customer Facility Charge, Vehicle License Fee, Concession Recovery Fee.) It's like a restaurant charging you for a burger, then having fees for the condiments that come on it, the booth you're sitting in, and for having the lights on while you're there. Recently in Costa Rica, we rented a car for $10/day, but with fees, it came to about $100/day. But I digress...

Since I always look for deals, it means I'm switching between rental agencies and not sticking with one, so I've never seen the point in setting up rewards account. But your comment makes things sounds way too easy, so maybe I'll take the time and give it a shot. Thanks for the tip!


I really apologize if this comes off as critical, because I honestly don't mean it to be. But by your description, you sound like the worst kind of customer for a car rental agency, because:

1. You have specific, high-performance desires 2. You are very price conscious 3. You show little/no brand loyalty

I don't think these are in any way "negative" traits, but it's not hard to see how catering to these traits is not going to be a winning move for any business where there are much more profitable customers to be had.


Not really - the OP has expressed a willingness to try any available options. If a company were to get their act together and offer what they want, the rental company would presumably have a very valuable repeat customer.

End of the day, choosing a company for "loyalty" when there's no incentive to do so is just a waste of money.


I have to agree. His FlightCar experience was demanding a new luxury sedan (his complaint about booking some and getting a 2004 A4 is valid)... and complaining that a car rental might be $100, not $10, a day.

(I do realize that the two examples weren't the same instance.)


I'll just add that your viewpoint is just the opposite side of the coin. I'm not as price conscious as I am convenience conscious.

It's not worth my time and anxiety levels having to deal with the side-effects of the budget choice which you listed out.

I also get a pretty nice corporate discount from my work which makes the big boys a no brainer. Although I still used the main car rental places before and the process was super smooth. Literally need a car and sign up for it in 10 minutes. Show up and get the car in ~5 minutes. At airports with kiosks you scan your license and go straight to get the car.


I really dislike the upsell attempts. I favour Alamo - book online, use the kiosk on arrival to avoid the upsells. From there, the car selection is great, papers check at the exit is always polite and the return process (mostly LAX but also elsewhere) has been excellent each time. Very smooth, unrushed, very friendly.

I imagine the main advantage of soemthing like FlightCar would've been near-airport parking while you're away and little else? Providing shuttles as well as the big providers would be a bit of a challenge for a start-up.


It's interesting to hear this. I used FlightCar (as a renter) quite a bit in its early days (2013) and at that time the customer service was unbelievably great, to the point that I actively preferred FlightCar over other rental car companies. I haven't traveled as much the last couple of years, though; it sounds like their customer service hasn't scaled. I'm guessing that a lot of my customer service interactions fell into the "do things that don't scale" category.


Based on the following comment by the employee, this was actually a case of "do shortsighted things to save money."

"He moved the customer support to Philippines because he can get someone for like 10-12$ an hr. Great idea.. right? Let's connect the customers who are loaning flightcar a 30-40k car to someone in Philippines who does not understand english or even knows what a floor mat is."


Actually, English is regularly spoken in the Philippines. They were s US territory at one point in history.

What the problem typically is is not a language barrier. These outsourced call centers are typically boiler rooms. The agents are incentivized to close the call, not fix the problem.


If it was an acquihire, wouldn't this press release more reflect that rather than saying it shutdown?

Edit: reading it again it seems maybe there are people continuing on with Mercedes Benz

Edit2: geez just read your post sans audio. That is pretty terrible


It wasn't an acquihire.

Source: Know someone who until recently ... worked at flightcar


The comment by flightcar employee was incredibly disturbing.


It was, but bear in mind also totally unverified.


Flightcar was the most abominable startup I can remember, which sucks, because they had an awesome concept. If only they weren't completely inept at operations/external relations. . .


Rental cars are generally not treated well by renting customers. That's why the big boys sell them at steep discounts (fleet vehicles) after a couple years on the job. Didnt you expect that your vehicle would take on some wear and tear if you rented it out? Seems similar to the compromise made by an Airbnb host: "I know my AirBnB guests might spill something in my apartment, or break a glass, but the benefits of the extra cash justify it."


Zendesk does have a spam folder.


Surprised no one has mentioned how the cards were stacked against them from a bureaucratic level. I understand the airport authorities help run their operations from what they get from rental car fees. But Flightcar was clearly treated in an heavy handed way by different municipalities. That's very difficult to overcome.

I only used them at SFO and the rules kept changing underneath them. They had to change locations multiple times and went from curbside service to being treated as an off-airport vendor. It's all the bloat and corruption of the taxi industry PLUS local municipalities getting their cut and fighting to keep it. That was going to be a very difficult terrain to overcome even if the customer service was perfect.

Overall, I was probably typical. When I could avoid the airtrain with their blackcar I was willing to put up with the off-airport location. As soon as I had to take the airtrain to the rental car facility and then hop in the blackcar, the modestly lower prices with more variable car quality was no longer worth it. Curbside pickup made a lot of sense. Until the SFO authority regulated it toward their own bloated interests.


> all the bloat and corruption of the taxi industry PLUS local municipalities getting their cut

Isn't that simply capitalism? An analog: iPhones default to google for web searches because google paid Apple $1b to keep it the default. Yet we typically don't call this bloat or corruption.

Hertz (or whoever it is these days) is the closest car rental at every airport because they pay the airport the most for this scarce resource.

Yes, this makes it difficult for new entrants into the marketplace. But, don't blame corruption, blame capitalism for everyone maximizing their own profits. Oh, and to bring this back to startups. What is Hertz/Taxi unfair competitive advantage? Multi-year agreements with each airport to give them closest access for airport passenger pickup. That is what Flightier had to overcome, it seems they struggled overcoming their competitors lock-in with the airports.


"We thank all of our customers for being a part of our journey, and we look forward to a new future."

There it is.

https://ourincrediblejourney.tumblr.com/


To be fair it is pretty half hearted compared to the usual acquihire spiel.


I did tweet this to the guy who runs this already. :D


That blog looks straight out of 1995.


It's a series of images. It needs to be easy to use and not slow. It doesn't need to be trendy.


Flightcar failed, but was it fundamental to the market, or just this specific company?

I wonder if there's a successful business to be done in this space. I'm not convinced the fundamental economics work -- most business travelers value convenience and lack of failure (and are responsible for most high-margin, low-hassle rentals); families or individual non-business <25yo, etc. are more likely to heavily use and thus damage a car.

It also seems a bit crazy to rent out a personal car unless you don't particularly care about that car, or are very confident the rental agency can detect and fix any problems. Generally, even with great maintenance, ex-rental cars do not do great on resale compared to single-driver cars.

This would work great for 100% self-driving cars, but there's no particular reason for individuals to own and rent out the self driving cars -- those could just be owned by a fleet provider who can borrow at 0-2%.


I do believe it's the specific company. They treated customers too poorly. Just take a look at Yelp to see many angry reviews. (If I remember correctly it's 2.5 stars average, and it seems like Yelp actually hid some bad reviews which are not spam)

I personally wanted it to be successful and put my brand new car there for a month. The mileage goes from 3,600 to 5,500 and I got $194 in return. I was happy about that and gave a good review on Yelp. However later experience was a horrible, horrible nightmare, they are just being irresponsible from time to time. And they didn't just do that to me, they did it to everyone. Eww.


The IRS deems a mile worth 57.5 cents in depreciation.

That's $1,100 dollars, for which you got paid $194. How is this at all worthwhile?


That's insane. For less than a months payment someone could of thrashed the car.


I'd be surprised if it ever works. Too many variables.

The service that I think will be killer is Luxe/Zirx at the airport: drive right up to the curb drop-off, someone takes your car and then returns it right to you as you exit the baggage claim. For a fee somewhere between off-airport and short-term parking.


I don't think Luxe style "wait for someone to razor scooter to you, then drive off" would work -- too far, and waiting even 5 minutes in the dropoff area of an airport would be obnoxious for the airport, and thus banned.

Actual valet parking at the airport would be great, though (with a manned facility where you drive up, drop off, and fly). I've been to airports which offered this. Aside from taxi mafia regulatory capture, I don't see why more places don't offer it. (On return, I'm indifferent between valet-returns-with-car, and taking a shuttle to your car elsewhere; the thing I want to optimize is dropoff speed.)


I think it's totally doable since you know exactly when passengers are coming and going (in fact, you'd see them right on your map).

You're "indifferent" between having your car waiting for you at the curb and taking a shuttle to off-site parking? Wow.


Car isn't "waiting for you" at a valet. It is "show up at valet, request car be delivered", which means waiting 5-20m, vs. taking a shuttle.

No airport has space in dropoff/pickup to hold cars for more than a minute, so they wouldn't be able to do valet pickup based on arrival time.


The service would monitor your exact location like Uber and pull up right as you're walking out the door.


At that speed I would wonder If I gave my car keys to the right person, or a scammer lying in wait.


Uniformed, and some kind of clearly marked kiosk officially sanctioned by the airport, with incentive to go after anyone trying to be a fake valet.


This has never been much of an issue in the valet or Luxe/Zirx business. I think it's very manageable even without some of the techniques available when both parties have a smart phone.


GoMore[0] has been pretty successful around here, with half a million members (or so they claim) I haven't seen any signs of decreasing popularity either. They do ridesharing, p2p car rental and also lease cars directly.

[0] http://www.gomore.dk


I used FlightCar for the first time literally last night. I signed up right before I boarded and getting to the FlightCar location ended up being decently convoluted but I did get a pretty nice Mazda for the weekend. This morning I received a 'Welcome to FlightCar' email and two hours later a follow up 'Update from FlightCar' thanking me for being a loyal customer and letting me know that they are shutting down


I used Relay Rides in SF a few times for super low budget rentals ($20-35/day). It worked really well there and pickup was probably less of a hassle than it would have been to go to the airport. Looks like there's been a rebrand: https://turo.com/


The "also today" choice of wording is odd. Generally this seems like a straight acquihire, startup gaining attention to get bought by a bigger company and exit operations. But the Forbes article (http://www.forbes.com/sites/briansolomon/2016/07/14/flightca...) makes it sound like it's a business that's been failing.

So I guess the question is: Shutting down because it was acquired, or selling off value because it's shutting down? I guess the answer lies in how much FlightCar was sold for.


It's not an acquihire. Sounds like MB bought their code in a fire sale once they alreaded decided to shut down.


I'm sad to see them go. Used them near exclusively for my past 2 dozen trips (about a dozen SFO, about a dozen OAK).

The rental car experience in general is ripe for disruption- flightcar was not perfect but the incumbents were and are just atrocious, from surly, conniving employees every step of the way to miserable shuttle/train rides to out-of-the-way and monopoly-priced oceans of asphalt.

If FC ran out of room for cars, they could always have charged a discounted rate for parking instead of offering it for free.

I guess I'll give Turo a try next time.


With all this discussion on car rental options. I'm surprised no one has mentioned SilverCar. Has anyone used them? The airport rental business is indeed one that needs major overhaul. If any of you are curious, there are some fascinating case studies out there on enterprise and how they succeeded by avoiding the airports.


Hopefully another company in the near future is founded in the same name to deliver the promises of its title.


Not surprising, they were competing against Uber.

So many people listed their cars on FlightCar's monthly parking plan (park long-term for free at their lot near SFO, and occasionally they'll rent your car out) to avoid paying SF parking costs (~$400/month) that they had to force everybody to get their cars out of their "salvage yard."

When I arrived at FlightCar HQ, I saw a lot full of unused cars the day I showed up to pick up my car once and for all. Everyone just abused the system.

It was a pretty sweet deal for a while:

I was profiting off my car while parking it for free for over a year in San Francisco.


How is that abuse? Having lots of cars to rent out seems like the exact thing they would have wanted.


Marketplace concepts are hard because you need the supply side and the demand side to be balanced.




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