Well, but neither the farmer or agriculture association are capable to actually collect the data - the data is generated as a byproduct when all kinds of systems do work on the farmer's fields, but it is generated by and within all these third party systems.
Aggregation and cleaning up of all that heterogenous data would be even harder, and that is definitely not the task for anyone who doesn't make their core business (I mean, none of the involved big companies is able to do that yet) creating and maintaining that capability can be practically done by a couple competitors worldwide, but not by every regional association duplicating the effort.
Aggregation and cleaning up of all that heterogenous data would be even harder, and that is definitely not the task for anyone who doesn't make their core business (I mean, none of the involved big companies is able to do that yet) creating and maintaining that capability can be practically done by a couple competitors worldwide, but not by every regional association duplicating the effort.