Most companies that survive to become late stage, raising several and increasingly large multi-million dollar rounds, have found product market fit. Not all, but most.
In B2C, this is true almost by definition. So I think Sam's comments are appropriate. He is limiting the scope of his advice to growth-stage companies that found their fit. Obviously, that's a problem that one revisits. But on the rare occasion that you solve for product market fit, you need to tackle other problems like the ones he describes.
In B2C, this is true almost by definition. So I think Sam's comments are appropriate. He is limiting the scope of his advice to growth-stage companies that found their fit. Obviously, that's a problem that one revisits. But on the rare occasion that you solve for product market fit, you need to tackle other problems like the ones he describes.