We're not actually battling this issue, since technically it "works" for us. However, we do not know how much more uplift we potentially could get if we were to actively try to alleviate the mistrust & distaste for Ads, which i honestly do not know how we could.
The only way i see it happening is by everyone in the Advertising industry to take quality seriously and try to make Ads as beneficial to both users and Advertisers alike. Unfortunately there are still plenty of money-farming Agencies out there who don't care because they get sent a large Advertising budget by a big client (ex: Nike or Volkswagen) with arbitrary goals like "bring us X more traffic or bring us X more sales) which isn't necessarily in either one's interest. The Agency just rakes in the money with minimum effort placed in the creation of the Ad (ironically, the image in the Ad is called a "Creative" when often times there is very little creativity used).
