Could you explain a little bit more about the "logistical nightmare" aspect of self-publishing? I'm thinking about self-publishing a book of my own, so I'd love to hear more about the obstacles you came across and how publishers make it easier.
But for me, I didn't want to spend a ton of time and effort on marketing, and my topic was a niche within a niche at the time (I wrote the Ruport Book with Mike Milner -- ruportbook.com).
After a year or so, instead of being thousands in the black, we were hundreds in the red, even though the book sold a few hundred copies. So we just made it available at cost and closed the doors at that point.
This may be because the HTML version was available for free when we started. It may be because we set price points very low (I think our PDF was like $8), it may be because I started an LLC and wasted tons of money on absurd taxes just for keeping the doors open. It was a bunch of epic fail on the business side of things, and that at least taught me a lesson.
I talked to O'Reilly and though they were very inflexible about certain things (due dates, typesetting, etc), they were open to change pretty much everything that mattered to me, and did. As a result, my book shipped early and at a much higher quality level than I could imagine doing myself.
Of course, I could tell you stories about other publishers I either pitched ideas for, did tech editing with, or wrote chapters for that'd make your head spin. So I wouldn't say that professional publishers are good across the board, just O'Reilly pretty much let me run with my ideas and ended up being very accomodating.
This may have something to do with the fact that I blogged and wrote articles with them for a while before writing a book, and because my editor is also a friend of mine from the Ruby community. But I know folks who have pitched O'Reilly cold and had similarly positive experiences, so I don't think that's the case.
Ultimately, publishing is going to be what you make of it. Self-publishing gives you full control, but it also gives you full responsibility. I think you can make money on it if you market effectively, and I think it can be a worthwhile if you really want to do something unique.
But for me, someone who just wanted to get some ideas out there and maybe make a buck or two in the process, doing all of the work of self publishing really was horrible.
