What would be your advice for a team that has clearly reached product-market fit, but the market is inherently small and their growth stalls out because they've put out most of the fires for people's heads in that space?
At that point it's tempting to diversify the product and start solving less dire problems for customers by adding new features, but that makes the product larger and might slow the team down.
That's tricky - this sounds like you might have a lifestyle business (successful product in small market). You can try profiling your customers and see if if there are other companies with the same problems that your aren't serving.
What would be your advice for a team that has clearly reached product-market fit, but the market is inherently small and their growth stalls out because they've put out most of the fires for people's heads in that space?
At that point it's tempting to diversify the product and start solving less dire problems for customers by adding new features, but that makes the product larger and might slow the team down.