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Good point on SNS, but AWS' approach is to offer a kitchen-sink menagerie of services. I stand by my accidental analogy that they're the Samsung of the web services world: have one product for every possible need, but only focus on a handful.

With regard to Facebook, I'm talking about initiatives like these [1] [2] [3] which leverage Facebook's ubiquity and better discoverability tools than PTSN to de-emphasize it for B2C and C2B communication.

[1] https://www.facebook.com/business/news/find-and-contact-busi...

[2] https://www.facebook.com/business/news/new-tools-for-managin...

[3] https://developers.facebook.com/docs/messenger-platform




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