I found references in markdown incredibly simple. Using BibTex or CSL styled JSON objects. Then just chose the CSL style your institution prefers and run it through pandoc. Gives me html, latex, pdf, ePub, and even docbook or TEI for those with an XML fetish.
....but image support. Ugh don't get me started. Thankfully we use it right now for simple articles so the figure doesn't need to do much.
....but image support. Ugh don't get me started. Thankfully we use it right now for simple articles so the figure doesn't need to do much.