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As much as I want to dive into armchair management here, I greatly respect the fact that the buffer folks remained committed to the total open transparency thing, even when it didn't paint the business in a positive light. That takes a lot of balls

In a world where business failures are rarely documented, people ought to celebrate the fact that these guys are giving the world a recorded history of the lifecycle of their company, their thoughts when making business decisions etc. There is immense value to be gained for anyone in this industry




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