It fits with Chris Arnade's other reporting on addiction, but it does seem a bit too focused on McDonald's and a bit too uniformly positive (aside from noting that readers might "sneer").
The Guardian does do native advertising [0], and I find their labeling policy unclear. This case study [1] by their native advertising division, Guardian Labs, highlights videos that are very clearly labeled [2] but also an article [3] that doesn't seem to be. Their policy on commercial content [4] seems to suggest that everything is clearly labeled, but at least in this case they either didn't follow it or ignored the distinctions in the case study.
The Guardian does do native advertising [0], and I find their labeling policy unclear. This case study [1] by their native advertising division, Guardian Labs, highlights videos that are very clearly labeled [2] but also an article [3] that doesn't seem to be. Their policy on commercial content [4] seems to suggest that everything is clearly labeled, but at least in this case they either didn't follow it or ignored the distinctions in the case study.
[0]: http://www.adweek.com/news/press/guardians-unusual-take-nati...
[1]: http://guardianlabs.theguardian.com/projects/silent-circle-t...
[2]: http://www.theguardian.com/media-network/ng-interactive/2015...
[3]: https://www.theguardian.com/technology/2015/oct/18/guardian-...
[4]: https://www.theguardian.com/info/2016/jan/25/content-funding