It smells indescribably delicious, that's why. You'll feel like an authentic citizen of Westeros if you have a t!urf fire. Especially during the winter. Those little plastic brick things are for the elderly. If anybody wants a cargo of real turf in Cork county hit me up and I'll get my uncle to contact you. He should send bricks through the post to convert people.
You'll have to find wood or peat soon anyway because the government has decided to eliminate coal:
I've just noticed that this shoddy web design has fooled me into thinking this was a current article. Look at where they put the current date and 'published' date! I'll leave it up anyway, it's sort of informative.
They might ban open fires too at some point but never fear, your local country entrepreneurs will surely swing into action with peat-rustling activities. Getting rid of coal is a good idea though, it's not healthy for you.
It's not especially safe. You have to depend on the low oxygen and high acid of the bog to have been maintained continuously. You never know what might have grown in it in the meantime.
It's perfectly safe. Some of the best restaurants in London will stock Irish bog butter.
In fact, there's a whole etiquette already in place. The waiter will bring a sample on warm toast soldiers, each person at the table will taste it and then attempt to guess the age of the butter. The person furthest away from the real age has to pay the bill.
But at 10000 EUR per kilogram, it's not for millennials.