Ask HN: Early startup – equity to a marketing person?

[dimasf]

I just recently launched my startup and need a person who would be able to help me to promote it in social media, blogs and through the other channels to basically get more users to sign up. I'm currently facing the "chicken and the egg" situation where in order to get more users I need more users. So obviously I can't pay this person, what is the reasonable percentage of equity should I give out to someone who potentially can become CMO if all goes well?

[sharemywin]

pay for performance. If they do xyz then they get abc.

[dimasf → sharemywin]

right, but ideally I'd want someone who would believe in my product and not just do it for the equity/money... I've read that normally first marketing people get 1%-3% top, 5% is when this person has a really good "portfolio" and really knows what he/she is doing...