On: Boosting Sales with Machine Learning

[SixSigma]

Here's a whole post on that subject (or it might be Part 1 :)

http://blog.mldb.ai/blog/posts/2016/04/ml-meets-economics2/

[Lanzaa → SixSigma]

This is exactly the link I was going to post. I think it does a great job showing that accuracy is not always the most appropriate metric for a model.