Your post relies on the unsupported idea that the advertisers' listings are not ...

honkhonkpants on May 25, 2016 | parent | context | favorite | on: Google Maps is about to get a lot more ads

Your post relies on the unsupported idea that the advertisers' listings are not relevant. Google has never allowed advertisers to just buy their way to the top. Yahoo did, and they lost. Google's algorithms require ads to get clicked on.