I'd like to see cell plans targeted at remote "Internet of Things" usage. Say you have some sensor that you want to transmit X bytes back to the server every hour. Instead of paying for a bulk set of gigabytes you pay for the bandwidth and frequency you use the network.
Most major providers around the world have M2M/IoT offerings but you normally need high volumes to get their interest. I work for a company that have 20,000+ devices deployed across Africa using less than 1MB per month with a very reasonable tariff.
For lower volumes and DIY projects there are many re-sellers such as Aeris, Particle, Wireless Logic and more