Price is not competitive with T-Mobile 5GB @ $30/mo plan. I guess the only interesting use case is for low-bandwidth use on data-only plan just to get a device connected.
I'm on the $30 plan and hit the cap every single month because I'm using it as my home internet. I absolutely refuse to do business with AT&T -- the only cable provider to my apartment complex. I can't imagine I'm the only person in this situation, and wish I had a better option, such as a fixed rate (i.e. X bits/second transfer cap) to the local cell tower at this one location that I actually use data regularly rather than a fixed number of GB per month over wherever they have coverage.
Pretty sure 120 MB/week is atypical for tech nerds. I have the T-Mobile $30/mo plan and reach the cap every other month, and have to renew early to get LTE speeds. And I'm on WiFi at home and work.
Perhaps it is atypical, though I spend a lot of time on my phone and don't go through more than 1 GB/month because almost all of my browsing involves text and images, with videos usually only while I am indoors (generally over WiFi).
For group use it's really not competitive with AT&T's own-brand Cricket MVNO either, you can get five active LTE lines/SIMs with 2.5GB data each (not a shared pool) for $100/mo including tax. Data drops to 128kbps full duplex after the 2.5GB.
That's a recurring monthly fee rather than pay-as-you-go never-expire data. Apples and oranges. It's quite competitive if you look at the comparable T-Mobile plan: $10/GB that lasts for 1 week, or $5/500MB for 1 day.
Even less if you consider free international roaming and the fact that most streaming media sites (Netflix, YouTube, etc) don't count against data. Not sure if that's the $30/mo on T-Mobile though, could be contract but for similar price.
