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PR for Startups (tonywright.com)
3 points by epi0Bauqu on March 4, 2010 | hide | past | favorite | 1 comment



Are there implications for Ycombinator's approach to incubating startups? Tony's current perspective seems to have shifted considerably from when he graduated from the program:

   "I think there’s a lot of built-in contempt for PR and marketing among 
   entrepreneurs (especially hacker-flavored entrepreneurs). 
   We’ve all been in companies with fat communications budgets wasted 
   by blow-hard marketeers, so many of us have dismissed the profession 
   altogether. We’re so entranced by the concept that just building 
   something people want[1] will win the day. I remember cheering the 
   first time I read the quote, "marketing is a tax you pay for being 
   unremarkable[2]". I remember reading a statement on Hacker News that 
   said, "my code speaks for itself[3]". Two years ago, I would’ve said, 
   "Right on, brother! Preach it!" 

   But my mindset has shifted about 180 degrees over the past few years. 
   I now believe that how you say something is at least as important 
   as what you’ve built."
[1] http://www.paulgraham.com/start.html

[2] http://www.slideshare.net/Thor/geek-squad-marketing-is-a-tax...

[3] http://news.ycombinator.com/item?id=474313




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