On: How Digg Found a Way to Make Money

[ojbyrne]

If the ads are meant to be entertaining, they could be more clearly labeled as ads and still be entertaining. They're supposed to "blur the line between real and fake" by being creative and entertaining on their own, not by mimicking the real content.

[kimfuh → ojbyrne]

I disagree. Mimicking real content is a valid expression of creativity and entertainment.

[ojbyrne → kimfuh]

It can be. But when the primary goal is to get unsuspecting viewers to click (by mistake) on ad content, it's not.