On: Got a Hot Seller on Amazon? Prepare for Amazon to ...

[mooreds]

> Rain Design’s Tai has resigned himself to the competitive threat from Amazon and says he can withstand it if he’s able to foster customer loyalty.

And how do you best do that?

Build your own channel and don't depend on Amazon.

[willholloway → mooreds]

What's needed is a competitor to Prime thats federated.

I would love a one click payment processor that had my cc and shipping info that was low fee, and available on independent web sites.

The small amount of friction of putting in shipping address/cc makes me look to Amazon first.

[incongruity → willholloway]

The other big draw to Amazon, for me, is the reviews. I know it's not perfect, but by and large, items with 4 or 5 star reviews tend to be good. Going outside Amazon leaves me without that, most of the time. Add that to your federated system and I'm sold.

[happyopossum → willholloway]

You can actually use Amazon payments for that...

[triangleman → willholloway]

ShopRunner was giving out 1-year trials and extended them every year for quite a while. I almost never used them.

[mooreds → willholloway]

I think that'd be great. Would be a great opportunity for some other retailer to do this. Wal-mart? Target?

[cylinder → mooreds]

But everyone is looking on Amazon first. I know I would. Most have Prime and want to use it above anything else.

Prime isn't sustainable on its own. Amazon can make the loss and still convince investors to stick around. Mom and Pop can't ship you something via airplane for free AND cut price by half.