Sure, but I see guys riding to work in "pro style clothing" with Rabobank and RadioShack logos all over them. My cynicism makes it hard for me to come up with justifications for that which are not super easy to make fun of...
I get the "owning nice toys" thing - I even get the guys who are 20kg overweight spending $5k+ to get a bike that's 2kg lighter than a bike that costs 20% of that. To me though, it starts seeming weird when they do that while dressed up in sponsor logos for companies that sometimes don't even exist in this country...
(And it's not just lycra wearing mamils either, I don't get the motorcycle riders who paint Repsol livery on their Honda or Aruba or Xerox logos on their Ducati...)
Ah, you're talking about sponsor logos. I didn't get that at first. The only thing I know about RadioShack is that it's a store chain. I assumed they sell some rebranded bike clothes. Having sponsor logos on you that weren't put there by the clothing store seems indeed a bit quirky. I haven't seen that myself.
Does your cynicism carry over into teamwear for all sports? Baseball hats? Logowear in general? None of these people are pretending they are linebackers and point guards.
One thing you may not know is that logowear is like 90% of available men's cycling gear. There's an element of market failure.
Yeah, it does - and hypocritically so. I'm currently wearing a tshirt with a Kees Van Der Westen Speedster logo on it (an espresso machine I covet badly, but am not prepared to spend $10k+ to own). I own and wear various motorcycle branded tshirts and coffee brand tshirts, as well as many many band and musician merch tshirts. So I;m just as guilty of "making a staement" with what I choose to wear. But, of course, _my_ choices are all rational and understandable. Those _other_ guys who dress up like Lance Armstrong while riding to work are _clearly_ worthy of my derision, right? ;-)
I get the "owning nice toys" thing - I even get the guys who are 20kg overweight spending $5k+ to get a bike that's 2kg lighter than a bike that costs 20% of that. To me though, it starts seeming weird when they do that while dressed up in sponsor logos for companies that sometimes don't even exist in this country...
(And it's not just lycra wearing mamils either, I don't get the motorcycle riders who paint Repsol livery on their Honda or Aruba or Xerox logos on their Ducati...)