> Intel can't try to be a brand the way Nike is or the way LV is
They have a surprising amount of advertising at gaming events which seemingly tries to do exactly that. Even though they are more-or-less the only option. (although AMD was (maybe still is? I'm not following that to closely) better at integrated graphics solutions which were interesting for low-end gaming, most gaming profit is probably near the high-end)
Maybe to promote PC gaming in general, over other activities and specifically consoles?
They have a surprising amount of advertising at gaming events which seemingly tries to do exactly that. Even though they are more-or-less the only option. (although AMD was (maybe still is? I'm not following that to closely) better at integrated graphics solutions which were interesting for low-end gaming, most gaming profit is probably near the high-end)
Maybe to promote PC gaming in general, over other activities and specifically consoles?