Thanks for that -- I had no idea it could be taken that way. I meant for it to come across as, "Here's something exciting and new." I'll look into changing that; I definitely don't want to come across as disrespectful. Thanks again.
You're not the only one to accidentally give off that vibe. I remember reading this [0] article about "DevOps 2.0" and my jaw dropping.
In about 2 sentences, the author manages to alienate pretty much anyone who would want to consider that product and the new features.
It's this massive unawareness that even though something like Docker is the cool new way of doing it, probably 90+% of businesses (especially cap-weighted) remain doing things with legacy systems and are necessarily slow to adapt. Not only are they not using 2.0 ... they're not even using 1.0!
This kind of marketing might work when you mostly only want other start-ups for your clients. But if you want bigger players, you have to think about it from their perspective. Do you want to offend the 15-year veteran VP of Operations who got a promotion 7 years ago when everybody thought signing some enterprise contract was the right thing, and now your presentation basically starts from sentence #1 saying "You did it all wrong, old man!" You're just priming that senior VP, who wields the political power to utterly veto you from their new product search, and motivating him to want to make sure you're not around to bring any kind of critical highlight to any of his previous choices.
This is an important point in business. I never even thought about until I read "How to Win Friends and Influence People" but now I start to see it more often (especially when I do it, which is still too often for my goals).
