I don't really think you could do that in Spanish, at least until we started copying English terms.
Yes, now we also use "orientar a" to translate other English buzzwords like "orientado a resultados" (result-oriented), "orientado a la productividad" (productivity-oriented), etc. But outside of linguistic calques of modern English expressions and buzzwords, I've never heard or read anyone using "orientar a" for anything else than facing a direction.
I might be wrong, of course, as language is very complex and has a lot of regional variations (in particular Spanish, which changes a lot between Spain and the various Latin American countries); but my perception as a Spanish speaker from Spain is that the term originated from a bad translation of English, and something like "programación centrada en objetos", "basada en objetos", etc. would have been better.
Yes, now we also use "orientar a" to translate other English buzzwords like "orientado a resultados" (result-oriented), "orientado a la productividad" (productivity-oriented), etc. But outside of linguistic calques of modern English expressions and buzzwords, I've never heard or read anyone using "orientar a" for anything else than facing a direction.
I might be wrong, of course, as language is very complex and has a lot of regional variations (in particular Spanish, which changes a lot between Spain and the various Latin American countries); but my perception as a Spanish speaker from Spain is that the term originated from a bad translation of English, and something like "programación centrada en objetos", "basada en objetos", etc. would have been better.