The article seems to be saying that PC makers are looking for some way to woo back tablet/mobile users to using PCs instead.
But tablet sales are flat too, aren't they?
Rather what they're looking for is to sell some reason for people to upgrade their 5 year old PC that still works fine. And all they can think of is "thinner" and crazy gimmicks.
At least for Apple, since 2012 that seems to be roughly the case. iPad sales are about on par with Mac sales, maybe a bit higher, but both iPad and Mac sales are dwarfed by iPhone sales [1].
But tablet sales are flat too, aren't they?
Rather what they're looking for is to sell some reason for people to upgrade their 5 year old PC that still works fine. And all they can think of is "thinner" and crazy gimmicks.