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Businesses that aren't growing anymore usually get valued based on earnings. The P/E of the S&P 500 is about 20 (perhaps a little less after the recent market turbulence), which means that HotOrNot's price would be about half the average publicly-traded corporation, including all the old-line manufacturing businesses and companies in decline.



P/E ignores a lot of things, too. Old-line manufacturing businesses usually have a ton of assets (machinery, land, etc) that boost their valuations.

I doubt HotOrNot has much more than the brand name and domain, as far as assets are concerned.




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