> So it is a Google closed club? "you use our library, your site ranks up"?
Yes, unfortunately that is exactly the case.
Try a Google search for any news-related topic on a mobile device (at least in the US) and you'll see that only Google AMP pages are featured in the top scrollable news widget:
That's why most of the major publishers are providing AMP versions of their content. You can find the linked AMP version of any news article by checking the HTML source and looking for the "amp" link tag in the header.
Yes, unfortunately that is exactly the case.
Try a Google search for any news-related topic on a mobile device (at least in the US) and you'll see that only Google AMP pages are featured in the top scrollable news widget:
http://imgur.com/TuFhnZM
That's why most of the major publishers are providing AMP versions of their content. You can find the linked AMP version of any news article by checking the HTML source and looking for the "amp" link tag in the header.