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The point is that 37signals explicitly claims not to be a startup. Their line is that they're a profitable 10 year old company.

I once asked DHH in a Q&A his opinion on working on a startup outside of Silicon Valley. He corrected me.




That's not to say they were not once a startup. Every 'startup' should have the objective of becoming a sustainable business. Eventually the startup tag will go away, but that's not to say they were not once there. Microsoft was once a startup. Apple was once a startup. It makes me laugh here on HN where some guys weekend project can be considered a startup when it really has no potential to ever be a business.




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