Yeah, their super bowl commercial with Alec Baldwin was a huge hit. And everyone who uses amazon sees the thing plastered across the front page every time they use the website. They're also much more active on social media, and have (presumably) paid to get #AmazonEcho trending now on Twitter.
Well, marketed to who is the question. To consumers I think Siri is advertised better (certainly, the vast majority of my non-tech friends know about it, Alexa not so much) but to developers Alexa is, well, actually open, so the advertising writes itself.
really?