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I don't imagine it will be like that forever. It's just a clever way to limit demand until they can ramp up manufacturing, or work out the bugs, or whatever their motivation is for keeping it in a limited release for now.



... and also a way to introduce the concept of shopping via Alexa (I would imagine one of AMZN's primary long term goals for the project)


Actually you can already shop via Echo/Alexa today. It's effectively limited to reorders and music for now.




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