You say "only" as though that's a bad thing. You don't need more than one reason.
You say they want to grow or maintain their market share. As opposed to wanting to go bankrupt and fire 100,000 people. You mean, Apple wants to continue to exist? That's exactly correct. Rational self-interest is a wonderful thing, including Apple responding to their customer demands.
You say they want to grow or maintain their market share. As opposed to wanting to go bankrupt and fire 100,000 people. You mean, Apple wants to continue to exist? That's exactly correct. Rational self-interest is a wonderful thing, including Apple responding to their customer demands.