With SaaS services this is pretty straightforward, especially for small-medium sized companies: you don't want transactional sales. You end up with sales at all costs culture, and the mess is left for the account managers/dev/support teams to deal with and very unhappy customers. Building a good relationship based sales team is hard and slow, and frankly it's very hard to find sales folks who aren't colored by previous transactional experiences/mentoring. This culture creation slows down the trajectory of a start up with high growth pressures, hence why we see this sort of stuff. I've gotten my fair share of heavy handed, transactional sales calls from some other big named startups and it's always a negative experience. I can just imagine a boiler room environment in most of these startups.