A friend had to chance his product name, because Google wouldnt stop suggesting porn. You googled his product and instead you found porn. It was not really related, and the term was as innocent as possible in it self, but well google thought and still thinks you want porn.
Duckduckgo has a safe filter that blocks porn and a few other things from showing up in the search results that works pretty well, you can decide to take it off at any time too. They have the same kind of filter for looking for country specific results.
And their localized search is the epitome of what localization should be. A small always present toggle takes me immediately from globally most popular results to results local to my area, which truth be told I only ever want when I look up something like "legally protected mushrooms". Meanwhile, I typed google.com in the address bar, why does it insist on redirecting me to google.nl?
So you are saying that friend should go on a campaign to convince all of that product's potential users to not use Google and use DuckDuck ago instead?