Prime Video, and some of the other non-shipping Prime services, are really getting on my nerves. They can't be cheap to operate and generally have a limited-enough selection that I don't bother checking them anymore (for example, the only notable books on their Kindle Lending Library service are Harry Potter and The Hunger Games, while everything else pushes you to the for-pay Kindle Unlimited). Add to that the awful UI work they do (they mix Prime and non-Prime, for-pay video, the completely confusing Amazon Music interface, etc), and it's a boondoggle they need to seriously re-think.
The flip-side of that is they do run some programming that likely wouldn't find a home anywhere else (Transparent is excellent, and I highly recommend watching it if you'd like something to challenge your world-view).
The flip-side of that is they do run some programming that likely wouldn't find a home anywhere else (Transparent is excellent, and I highly recommend watching it if you'd like something to challenge your world-view).