That's actually an exceptionally useful way to think about this. The more intrusive are the ads you sell, the more valuable they are (to brands) - while the more intrusive they are, the more people will block them.
Of course, unless you are Google or Facebook, you have very little ability to lower the 'global' shittiness of ads, but you have a lot of ability to make your own ads more lucrative and targeted.
Of course, unless you are Google or Facebook, you have very little ability to lower the 'global' shittiness of ads, but you have a lot of ability to make your own ads more lucrative and targeted.