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The history of consumer computing - especially the existence of the word "crapware" - suggests the opposite happens.

Corps tend to offer what execs think consumers want, based on a consumer model which is irrationally similar to an idealised version of the exec - who inevitably seems to think more is better, for very noisy values of "more".

Which is why printer driver installers, smartphones, operating systems, and hardware products all acquire barnacle encrustations of crapware that literally no consumer wants.

IoT could easily be more susceptible to this than desktop and mobile computing.

Corps that truly understand their customers are incredibly rare. Many corps seem to get along by throwing crap at the wall and hoping some of it sticks.

Genuine customer insight is practically a superpower.




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