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So advertising is inefficient. News at 11!

It would be far better for content creators to create valuable content and charge for it than to rely on the dubious ethics of most advertisers.

For a time, I paid for a SMH online subscription, but then I discovered that a. Half my comments were still not reviewed or even published, with no explanation. I was STILL tracked by up to 60 ad trackers every time I went to their website. And the content of the Herald started to degrade more and more (no, I don't care about Kim Kardashian, and I never will. And it's not acceptable to have sentences that drop whole words, often in ways that make that sentence unreadable). So I stopped reading and paying for the content.

Now if I could find a decent newspaper I could pay a reasonable subscription fee to, then I'd do so. To hell with advertising. If your business model is reliant on it to survive, then wither on the vine and die for all I care.




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