I guess your critique is that Giphy doesn't have a clear, announced monetization strategy?
That sounds fair. I haven't done any research on the company, but that seemed vague in their recent funding announcement/valuation.
However, I think it's fair to say that Giphy has created something people want to use. Anecdotally, their Slack integration is very popular in the channels I frequent. Maybe the lack of public monetization plan means bubble to you, but it seems the business at least has some value. I don't know if they'll be able to turn that value into revenue, but it seems plausible to me.
I'm not really arguing against your opinion. I'm just trying to get clarity on exactly why you think Giphy is indicative of a bubble. Searching for funny gifs may seem frivolous, but it's something people value. If Giphy can capitalize on that value without losing users / destroying the brand, it seems like a reasonable foundation for a business.
What makes this indicative of a bubble is the combination of:
a. Business centered around an utterly frivolous endeavor
b. Seemingly far more employees than necessary to support (a)
c. Many millions of dollars raised in the pursuit of (a) and (b)
You're absolutely correct that people want to use it. But they sure as hell aren't gonna pay directly for it or put up with ads. This is not a business made to last. I know it, you know it, we all know it. Yet there are people out there willing to toss $55M into this folly.
Yeah, I guess I put less weight on your point a. Frivolity doesn't necessarily mean an inability to generate revenue. Things that seem frivolous at first or frivolous to certain people can turn into a Real Business™.
However, I agree that people wouldn't pay for it or put up with ads. As a casual Giphy user, I certainly wouldn't pay for it, and to your point, I wouldn't invest my own money in Giphy.
Anyway, thanks for spelling out your reasoning. Cheers.
Actually Giphy has a pretty sound business model. They are already integrated into most of the large communication services used in the US (facebook messenger, twitter, slack, kik). When a movie studio wants to promote their next film they are going to pay Giphy a lot of money to make sure their gifs are featured. It's not inconceivable that that Giphy and it's like (Riffsy, PopKey) become a massive advertising channel for movies and tv. $300m seems like a lot, but I don't think it's ridiculous.
Your (b) is a big one in my mind. The core of giphy could be run by one person. There's probably enough monetization potential here for a good healthy lifestyle business for 1-3 people.
I think it's more relevant that Giphy isn't providing any original content, whereas the clipart vendors were selling their own media. Giphy is merely providing hosting for users' content, much of which is copyrighted.
