I think they changed brands too many times to keep their enterprise reputation intact. Few people even remember that HGST used to be Hitachi which used to be IBM.
On the other hand, those who do remember IBM hard drives probably remember them as the Deathstar, so HGST might not want to be associated with their old home so much.
On the other hand, those who do remember IBM hard drives probably remember them as the Deathstar, so HGST might not want to be associated with their old home so much.