Taking a look at the first service I found [1], the fees, the friction and the short period you can claim a refund within, make it seem like quite an inferior experience to using a credit card.
Exactly. Escrow charges you 1.5%. Many credit cards pay you 1.5%. And they protect you for upwards of 90 days post-purchase, for free.
It's free because it's built around agreements with a central authority that can delegate the power to police and reverse transactions. The whole point of Bitcoin is there's no central authority. So you have to layer on top of that much more expensive protection services, as you would with cash transactions.
Except when you need to do a charge back because the good is defective after the first day.
Again, multisig escrow isn't new or innovative, and payments have evolved since then. Houses and shipping containers are as good at refunds as Bitcoin because they also use escrow - except their physical nature makes it harder to do infernational scams than with Bitcoin.
Taking a look at the first service I found [1], the fees, the friction and the short period you can claim a refund within, make it seem like quite an inferior experience to using a credit card.
[1] http://safepaybtc.com/