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I think selling to parents for use in educating children is not the best idea in the world. They're generally looking for edutainment, which means you can #import all the reasons why game development sucks for a small developer (huge asset budget, quick content rot, lack of a good search marketing hook) and then add "And by the way, they will not under any circumstances pay more than $20 for this."

However, there is a lot of opportunity in selling "boring" applications directly to teachers. In particular, I'd suggest addressing pain points like "Prep takes too much time." One idea I keep coming back to is "Keeping parents in the loop takes too much time" but I don't know if I'm in a good position to execute on that. I think it could potentially be a hit if done well, though.

Also, homeschool folks need a whole range of curricular/admin support services and the portion of them which actually spend money have a much, much better sales cycle than school districts would want for equivalent services.




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