When you are a public company there is just one thing that count: REVENUE REVENUE REVENUE!
You can say whatever to your community... But if you are public you need to increase your revenue and enter in every market that can satisfy this need for the investors. "Don't be evil" and things like that are BS, if you are not evil into the markets, someone will take yours.
The TL;DR version of Google's IPO terms were "Investors can be our bitches and like it." They are not nearly as much under the gun as most public companies in this respect.
You can say whatever to your community... But if you are public you need to increase your revenue and enter in every market that can satisfy this need for the investors. "Don't be evil" and things like that are BS, if you are not evil into the markets, someone will take yours.