Have you read the spec on what it actually allows though? The fact that it can do USB 2.0 + USB 3.0/3.1 SS + AltMode + 100W Power (bi-directional) all at the same time is... impressive.
To be fair it's really 12 times 2 to allow the cable to be reversible. USB2 had 4, USB3 had 9. Apples to apples you should compare 8 and 18, but the previous two standards weren't reversible.