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Does this feel sketchy to anyone else? This is supposed to be a multi-million dollar fund, but their website looks like that? It feels pretty unprofessional.



Not if you check out who is involved: http://appfund.com/who.html

Financial sites aren't consumer sites. You wouldn't call berkshire-hathaway sketchy, would you?


Berkshire-hathaway's core competency is not digital or web-based. This is not a financial site. It is a site designed to entice entrepreneurs (its version of consumers.) Berkshire-hathaway is 44 years old and a fortune 500 company. Appfund is brand new and needs to build its brand/trust.


If you want your money to look pretty, you have it all wrong. And brands/trust are based on reputations of principals in the finance world, not on the website. Hell, I don't know why they have one in the first place...


I agree. You would think that they would realize how important a well-designed and attractive website would be to their target audience.




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