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Their current mission statement is a bunch of crap, something like "Enabling businesses to reach their full potential".

But the other mission statement-y phrase that gets thrown around a lot is having an integrated experience between "three screens and the cloud". The three screens being TV (Xbox), computer, and cell phone. That gives a little direction, but as much as I'd like to see them be competitive in mobile, I'm not optimistic.




Based on their latest presentation at CES, they have even lost that tiny sense of direction. Now the strategy has become "Many screens and a cloud" to encompass netbooks, tablets, etc. that weren't easily anticipated a year or two ago.

Maybe I'm cynical, but I feel like a long-term mission statement shouldn't be changing every 12 months.


They really should go back to "Information at your fingertips."




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