Exactly right, and now a company like Google which makes almost all of its money off advertising can have a driving mantra like "to organize all the world's information" and utilize that network. Furthermore, Google can pump money into open source and new devices to bring people online - things that make the web more important to people's lives - and it will benefit their core business. Most of the world's population isn't even online, Google could even make a case to buy out ARM and licence it for free to other companies (inter-licencing with other processor companies might be difficult) just to expand the market to nearer to its full potential (6 billion and rising). Whereas Microsoft faces having to sell software products to different markets, like games and movies do, which basically means price-fixing and changing the product (be that through crippled "lite" versions of Windows for the developing world, or the price-fixing that is involved in region-encoded DVDs and regional sales of games).
