Johnny Cupcakes is a cool guy. We often get hung up on the technology here at HN, but this story makes it abundantly clear to me that business is about people, how you communicate with them and how they feel about you. Johnny Cupcakes isn't selling the utility of being less naked, he's selling membership of a tribe, he's selling the start of many conversations, he's selling mementoes of a cool experience with a cool guy. I think we have far more to learn from this than any number of case studies about AJAXifying a Social Platform with Ruby on Django.
